Events

Thursday Professional Development Series: Credibility in Action: How Coaches Build Authority, Trust, and Influence in Their Niche


When: 11/19/2026 11:30 AM - 1:00 PM EST
Where: Virtual Meeting - Meeting link is provided after registering.
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Registration closes 11/18/2026
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Credibility is the foundation of a successful coaching practice. In this session, coaches will learn how to build credibility through three stages, while leveraging six persuasion principles to increase trust and visibility. Participants will also explore how a compelling value proposition, strategic teaching, and thought leadership contribute to authority building. Through reflection and practical application, coaches will leave with actionable strategies to strengthen their credibility, expand their influence, and position themselves as trusted experts in their niche.

Learning Objectives:

  • Identify and apply the three types of credibility to build trust and authority with clients, colleagues, and stakeholders.
  • Leverage persuasion techniques and articulate a compelling value proposition to strengthen their coaching presence and positioning in their niche.
  • Implement strategies from the Power Triangle to expand their credibility through speaking, teaching, and providing value.
Continuing Coach Education Units (CCE) units available for this program: 0.25 Core Competencies, 1.0 Resource Development
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Meet Your Presenter: Toyinda L. Smith, MS, PCC


Toyinda L. Smith, MS, PCC, is a coach of coaches, equipping practitioners, facilitators, and coaching entrepreneurs to rise with clarity, confidence, and credibility. Through her company, The Coaching Seat®, she mentors and strengthens certified and emerging coaches to become extraordinary in their craft and consistent in their business impact.

As the founder of The Coaching Seat®'s Alliance for Professional Coaches, Toyinda cultivates a vibrant private community that fosters continuous development, peer connection, and professional accountability. She also leads The Coaching Seat®'s Business Builder Platform, a strategic coaching ecosystem designed to help coaches launch, structure, and grow a sustainable, profitable practice.

Her approach combines business consulting and coaching to provide a dual-lens of transformation, helping coaches overcome mindset barriers, establish effective operational systems, clarify their niche, and implement income-generating activities with confidence.

Toyinda is the Director of Education at the Champion Influence® Coaching Institute, a Certified Champion Influence® Coach, Facilitator, and Faculty Member, a Professional Certified Coach (PCC) through the International Coaching Federation (ICF), and an active member of the ATD Charlotte Chapter. Her coaching and leadership development work has reached a wide range of professionals, from aspiring entrepreneurs to seasoned executives.

She is the author of several self-development books, including Unleash Your Potential, Dominate Your Confidence, Coach Yourself and Be Champion, Toyinda brings strategy, structure, and support to coaches ready to thrive in purpose and business.

Visit the website: https://thecoachingseat.com/
Connect on LinkedIn: https://www.linkedin.com/in/toyindalsmith/

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