Grow Your Business Faster: A Business Development Series: Picking Your Niche and Target Market

When: 8/3/2022 12:00 PM - 1:00 PM
Where: Virtual Meeting - Meeting link is provided after registering.

Part 4: Picking Your Niche and Target Market

Who are you marketing to? If you can't give a specific answer to that question right away, you need to define your target audience. Good marketing caters to specific customers. Knowing who those folks are can help you better perform marketing to your fullest potential and increase the number of clients and profits you get faster.

We'll cover:
  • Why it is critical to home in on your niche market
  • How to home in on your niche market
  • What questions to ask to clarify your niche market
CCEUs will be available for this program: 1 Resource Development credit.

This is the fourth workshop of the eight-part series called Grow Your Business Faster: A Business Development Series. It's the business development series for coaches that you don't want to miss!

This free series will take you from creating a business plan to networking in eight information-packed workshops, delivered virtually via Zoom. You can sign up for any or all of the sessions in the series, which runs from Wednesdays from July 13 through August 31. Mosaic Business Consulting Owner and President Laura Wagenknecht, MSW, CEC, CMT, is presenting this series to help coaches and aspiring coaches build their businesses.

Want more?

Here is the full schedule for the eight-part series. Click the hyperlinks below to go directly to registration for other events.


Meet Your Presenter: Laura Wagenknecht, MSW, CEC, CMT


 Laura Wagenknecht, president and owner of Mosaic Business Consulting, has more than 35 years of professional experience and more than 20 years of executive experience.

With a mosaic of background skills, including working in hospitality, retail, healthcare, therapy, nonprofit, and higher education, Laura can relate to many issues and challenges facing businesses. 

Laura is deeply passionate about helping women and people of color become more successful in their businesses.

List of Attendees

First Name Last Name Company Guest of
Usha Balasubramanian Dreammaker
Claudia Barnes Claudia Barnes LLC
Leah Bell LeahBellE Coach Services
Stephen Blanchette S&D Business Services
Melissa Brickhouse CIGNA
Emily Cameron Focus Coaching
Sarah Crews NA
Lakisha Davis Flagg Flagg Health Strategy
Urvashi Desai 10 eighty
Audra S Dunville N/a
Jacqueline Durlov Balanced Living Coaching
Derrick Ehrhardt Duke Energy
yvette evans Light of the world coaching
Alix Felsing Alix Felsing Consulting, LLC
Carla Forbes Forbes Sped Coaching & Consulting
Mimari Hall Hall of Lanterns
Tambry Harris Going Forward: Survivor to Thriver
Margaret Henderson TalentWise
Raja Jabir Self employed
Allison Jordan RiverStone Rising
Elsa Karman The Warrior Collaborative
Lin Kayton Lin Kayton Coaching and Consulting
Nazik Khalafyan ActionCoach
Adam Knapp KnappCreative Coaching
Katja Kurz CoachDiversity Institute
Liz Leadbetter Taming Wild Coaching
Samantha Lynn Samantha Lynn Consulting
Natasha McRae Future On The Rise Coaching and Consulting, LLC
Hussein Mourad Microsoft
Denise Nava Denise Nava
Chris Nesmith N/A
naomie noronha ABC LTD
Marissa OBrien A Way in the Mist, LLC
Terry Poling Executive Committee, Western North Carolina Human Resource Association; Advisory Board Member, Dept of Management & Accounting, University of NC Asheville; Western Carolina Coaches Network
Ievgeniia Ponomarenko Coach (Entrepreneur)
Sylwia Prybicho Tu Ligero Ltd.
Baubeker SEDDIK RĂ©pit Management
Bill Spreitzer Excellerate Solutions.
rose tam concert
Deborah Turner Soul Searching
Gianluca Zaffiro Freelancer
Zoe Zhang Amazon