Grow Your Business Faster: A Business Development Series: Picking Your Niche and Target Market

When: 8/3/2022 12:00 PM - 1:00 PM

Part 4: Picking Your Niche and Target Market

Who are you marketing to? If you can't give a specific answer to that question right away, you need to define your target audience. Good marketing caters to specific customers. Knowing who those folks are can help you better perform marketing to your fullest potential and increase the number of clients and profits you get faster.

We'll cover:
  • Why it is critical to home in on your niche market
  • How to home in on your niche market
  • What questions to ask to clarify your niche market
CCEUs will be available for this program: 1 Resource Development credit.

This is the fourth workshop of the eight-part series called Grow Your Business Faster: A Business Development Series. It's the business development series for coaches that you don't want to miss!

This free series will take you from creating a business plan to networking in eight information-packed workshops, delivered virtually via Zoom. You can sign up for any or all of the sessions in the series, which runs from Wednesdays from July 13 through August 31. Mosaic Business Consulting Owner and President Laura Wagenknecht, MSW, CEC, CMT, is presenting this series to help coaches and aspiring coaches build their businesses.

Want more?

Here is the full schedule for the eight-part series. Click the hyperlinks below to go directly to registration for other events.


Meet Your Presenter: Laura Wagenknecht, MSW, CEC, CMT


 Laura Wagenknecht, president and owner of Mosaic Business Consulting, has more than 35 years of professional experience and more than 20 years of executive experience.

With a mosaic of background skills, including working in hospitality, retail, healthcare, therapy, nonprofit, and higher education, Laura can relate to many issues and challenges facing businesses. 

Laura is deeply passionate about helping women and people of color become more successful in their businesses.