Events

October 2018 Book Club Meeting


When: 10/19/2018 12:00 PM - 1:30 PM
Where: 
institutesuccess, 13950 Ballantyne Corporate Place, Suite 170, Charlotte, NC 28277
Our next ICF Charlotte Book Club read will be: "To Sell is Human" by Daniel H. Pink.
(You are not required to read the book to participate).
 

Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now.

To Sell is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

The next ICF Charlotte Book Club Meeting:
  • Friday, October 19, 2018
  • Time 12-1:30
  • Location Institute Success - 13950 Ballantyne Corporate Place /Richardson Building Charlotte NC 28277 Enter building make a right Office #170 - 1st Fl. at the end of the hall on Right
  • Book "To Sell is Human" by Daniel H. Pink
Register by 11:59 p.m. October 18 so that we can be sure to provide space for everyone.